What is Click Fraud: Click fraud occurs when a person or a machine clicks on an advertising with the purpose of causing economic damage. ¿How click fraud cause this economic damage? Much of the advertising that works today online, the advertiser must pay when his advertising is seen, or...
How to increase sales in your ecommerce?
Here we share our case study with Petsonic. We simply multiplied their online sales several times by using our PPC Bid Management tool for Adwords.
What are the Attribution Models?
Let’s try to explain how attribution models can help your business. Remember, help your business means, sell more. For this we have created a short course of approximately 8 posts with emails where we will deepen on how a Data Driven philosophy can help our marketing strategy. If you...
30 indicators that you are an old online marketing rocker!
You have searched/navigated in Altavista You have downloaded cracks in “Astalavista” You have worked with tools like Analog y Webtrends with logs You decided between Internet Explorer or Netscape. Wow Firefox Born =D Then was launched urchin & time ago it disappeared… Hi google analytics! You have added the...
Ad Fraud in Remarketing Campaigns?
Here we share with you a real case happening with some our clients using our Click Fraud Software. Each 5 minutes there is a click in his advertisements, with the same IP. Probably seconds do not match because we measure the click when it “land” in our client landing....
