One of the greatest achievements for any online marketer or website owner is to have more traffic on their website. This has proved to be quite a challenge for most people since there are so many other people that are in the same industry and this causes a very tight competition for the traffic. This means that for one to be able to get a huge chunk of the traffic they would have to work extra hard so as to stand out from the others. One of the best solutions is finding an online marketing tool that will help you tap into the social networks. There are billions of users on social media and having the right strategy to get to them would mean a whole lot to your business.
Sadly, most marketers are excited about the billions of users on social media, but they lack the right approach to reach out to them. It is important to always bear in mind that there are so many other people who are likely to be dealing in the same merchandise that you have. If you do not beat them in the competition for the target market, you might end up being out of business pretty soon. Here are some simple, yet effective strategies to use on social media.
Frequency of Posting
Social media is mostly about what is trending and the current news. You might have very useful content in a day that receives overwhelming response. Unfortunately, the excitement hardly lasts a single day before people move on to other content that seems to be much better. The secret to overcoming this is to ensure that you post daily and maintaining the quality of your content. This will ensure that you get a constant growth rate and the audience will build in a steady manner. You should find relevant issues to engage your potential consumers in. Remember that the main essence of social media is to allow people to interact with each other. As such, make your content to be as engaging as possible. You can always find an online marketing tool that will assist you in content creation.
Make Use of Images on Facebook
Facebook is one of the leading social networks that have billions of users. There are so many people who are advertising on Facebook, and this means that for your ads to have any impact, they need to be quite outstanding. Most people will respond to visual ads, which in this case mean images more than just plain text. When you are posting content on Facebook use catchy photos and matching captions. Recent studies indicate that over 50% of the ‘likes’ on Facebook are generated by photos. Most users on Facebook will almost certainly click on any link that has an image on it and this might be the strategy to increase your website traffic to a great extent.
The Q&A Strategy
This seems to work well on Twitter and if you get it right, you will build your audience of followers in a very short time. This is a good strategy to keep your account busy and flooded with activity. You may pick a particular day of the week when your audience asks anything and everything about your brand and they are given the correct answers. With this you do not even need an online marketing tool, you just need to be active and respond to all questions within the shortest time possible.