Is it possible to protect a website from click fraud?
Many PPC (paid per click) sites host ad campaigns for the advertisers and organizations to promote their content and in return get profound traffic from the users. Users when intentionally click on an ad the website’s click authentication system renders the click as valid and stores it into the database.
However, when an invalid click sanctioned by robots or computer scripts is administered system can’t verify it, and consequently, various fraudulent clicks register as legitimate and deprive the website of tons of dollars.
Click Fraud Detection
Unfortunately, the firewalls or related systems to analyze and verify a click as genuine are somewhat slow and inaccurate. But Adinton is click fraud detection systems is incorporated by the websites to help them verify the clicks.
These are the tools used by various websites which allows the sites to keep active and real-time tabs on them. And many of them work on the same mechanism to detect the click frauds and eliminate their effects.
Whenever a click is registered over an advertisement, these tools verify the source by tracking the IP address of the source. If no contemplation is witnessed the click is submitted as legal and reward is issued accordingly. But when they have to analyze between ads and paid search submissions, this is where fraudulent clicks and organization find their full house and attack the system.
Safety tools implemented on the website miscalculate the algorithm and verify these fraudulent attacks as legal and generate the rewards for them depriving the organization or website of a substantial amount of money.
Now, as we move towards the bigger question that is it possible to prevent the frauds prior to detection and secure the site from possible click fraud practices? Well, the simple answer is YES! With intelligent systems and working your way through simple details, anyone can secure their website from fraud clicks and prevent their hard earned money falling into the wrong hands. Let us dive into various tactics on how to prevent click fraud;
- Choosing the right traffic
First of all, you need to select the most authentic and plausible traffic audience whom you can trust and has affiliations and connections with the same search engine where you have optimised your presence. Not only this will lessen the effect of wrong and illicit traffic falling on your website but also will prove to be a cornerstone in preventing the fraud without ever detecting it in the first place.
2. Detecting Bots and using filters to unauthorised their access
The most important step is finding the bots, scripts or offended third parties who are sanctioning the attacks on your website. The sooner you control this aspect the sooner you can eliminate further damage. Usually, high spikes among traffic or unverified clicks made several times on a particular ad can resemble the act of bots or scripts.
You can use captcha, filters or other systems which are superficial and can detect these bots, scripts and can ultimately ban their entry from the system. Even google ads use such sophisticated technologies.
3. Be careful about the ad placements
The ultimate end game for you might be generating revenue and earning ratings for your website that is why you try to maximise the exposure of your advertisements. But you forget about the malicious bots and other scripts which are likely to end your endeavour into a complete loss.
That is why you should choose more carefully where you have to place your ads and determining the traffic you might be receiving. This is an amazing strategy when keeping in mind the click fraud protection.
These were various ways by which you can prevent the click frauds and secure your website from these activities. It will surely help you to maximize your growth over the years and to earn more sophisticated and safe revenue over time.