Online marketing is about marketing your brand to users who are on the web. There are so many people who use the internet for various reasons. One of the most popular activities on the web is social media. Most of the businesses have taken an internet marketing strategic approach through social media. Recent studies indicate that over 93% of marketers are using search engines for this purpose. For those who have not started marketing on social networks, there is a very high possibility that they are losing a great opportunity to reach their target consumers. Some of the popular networks include Facebook, Twitter, Google+, Instagram, Pinterest and so many more.
Social media is growing and the opportunities therein are countless. Even for small and mid-sized businesses that may not have the resources to advertise on other channels, social media is an affordable platform to create the much needed exposure and online presence. Before you launch any campaigns on the social networks, there are some tips that we feel may be useful for your game plan.
Have a Clear Plan
You should have a clear strategy that you will use as your reference point in marketing on social media. The beehive of activities on the internet may end up confusing you if you do not have defined objectives. You should be very strategic when it comes to the content that you are publish and have a schedule that you will stick to. A good pointer would be taking a look at the strategies that are being used by your competitors. You should also research so as to generate quality content that will appeal to your target audience. A good internet marketing strategic plan would be having content that is easy to read. It should be catchy and compatible with mobile devices. Do not engage in any form of social media marketing without planning ahead so as to be able to evaluate and monitor your progress.
Separating the Marketing Channels
The worst mistake that you can ever make in social media marketing is generalizing all social marketing channels and referring to them as one channel. In order to measure the effectiveness of each channel, you should treat each network separately. This is the only way that you will be able to tell, the social network that hosts most of your potential customers. For instance, LinkedIn is an ideal platform for the business people. So if you are reaching out to the teenagers, this might not be the right channel. You should be very keen on the responses that you get from your followers.
Go the Extra Mile
You should have a team that is willing to go far and beyond basic customer service. Get social and participate in the trending issues. When someone leaves a comment or a post on your Twitter handle or Facebook page, you should honor them with a response in the shortest time possible. When you respond in a thoughtful manner to the visitor, you will certainly win them over and conversion becomes easy at this point. You should never allow any visitor to leave your page without a satisfied answer as they will seek answers from your competitors and this will be a great loss. Generally speaking, social media will only work for those who have a clear internet marketing strategic game plan.