So we all have heard the news. Google is updating (again) its algorithm for SERP when searching on devices which is the same as the Google mobile-friendly ranking algorithm. Last year, April 2015, Google promised a huge change on SEO and PPC ranking positions based on the usability of the website when using a device. This was a huge change and many of our client’s website got affected because of not been .

Nowadays, Google still takes the content quality as a major factor for SEO positions but this might change with the new update. Right now it’s all speculation but one thing is for sure, do not forget to optimize your website for devices and do not leave that as a last task.

Why should I optimize my website for mobile devices?

This is something you have probably heard from client’s. Their website is fine and there are conversions, so why should they bother to waste energy and money on this? Well, we all know the answer:

Device usage

Device usage 2015

Smartphone device use is steadily increasing, all over the globe and this comes together with the internet connection been constantly improved. Some of these dramatic examples can be the 5€ Indian smartphone  released in 2016 or the huge investment Facebook is doing over Africa to develop  what they call “free internet project

But how fast is this change occurring? As a mere example, have a look at the Spanish stats:

Smartphone usage 2015

Smartphone usage 2015

As you can see in the image, Spain is a clear example of how fast smartphones integration has occurred. 80% of the population had in 2015 an Smartphone compared with 2012 when it was only 40&. This is mostly related to the upgrade of the internet connection as well as some other factors such as the economic growth.

As a summary, people are integrating mobile device use to their lives and, searches on mobile devices have dramatically increased year after year. Those are enough reasons to start acting on optimizing your website mobile-friendly experience, otherwise, Imagine how much market share you are missing!

Lastly, If you are looking for some data to dig in, you can check the Google Barometer and build your own graph for your own use or to strengthen your arguments when talking to your client.

Where should I start?

All our efforts need to go on providing the best user experience usage no matter which device they use. The better the experience, the more chances we will have to achieve a sale or a conversion. The better the experience, the more chances we have to gain a loyal customer with repeat purchases. Following, some tips to start planning your route map.

  • The first thing we should do is to check Google Analytics stats and reports in order to understand priorities when building a route map. Analytics will give you a first glance of the issue:
Device Report Analytics

Device Report Analytics

Mobile devices on our webpage are, in most of the cases, the second or even first device source and that is why it is so important to have our website optimize to them. If our website is not mobile-friendly, those visit will be lost. Some of the indicators that the experience is not satisfying will be a high bounce rate, low amount of time per visit, low amount of pages/visit…

  • Secondly, you should check how optimized is your website for Google. You can check both links to do so:

https://www.google.com/webmasters/tools/mobile-friendly/

https://developers.google.com/speed/pagespeed/insights/

Both landing pages will give you very useful information about how Google understands your page when it comes to mobile devices, you only have to insert your landing page or webpage and Google will give you the results. Moreover, it gives you advice and solutions on how and where to improve.

Mobile friendly test

Mobile friendly test

  • Are you running PPC campaigns? Then make sure you check the following article:

/top-tips-for-optimizing-google-adwords-mobile-campaigns/

If you are using the same landing page for both mobile and desktop you might be doing it wrong. Think about what the user wants when they search on a mobile device, they want straight answers to their questions. Do not make the conversion path longer than needs to be.

As a conclusion we have taken from this new Google algorithm update, this is THE moment to act and improve if we haven’t done so in the earlier update. If Google is emphasizing on mobile-friendly experience, we will need to join the trend, if not, it won’t take long until we get out of the competition.

Did we forget anything else you believe it’s essential? Please share it with us!

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