Search marketing can either be very easy or quite a challenge depending on how you approach it. There are a number of free search engine marketing tools that you can use to complement your online marketing efforts. Some of the main categories of these tools include:
- Keyword Tools
- PPC Tools
- SEO Tools
- AdWords Tools
- Marketing Software Tools
All these tools are aimed at making your online marketing campaigns more effective. The tools will also have some additional benefits which may include:
- More productivity as a result of the automation of most of the tasks. This will allow you to accomplish so much within a very short time.
- The tools are iterative and as such they will suggest the relevant keywords to your niche. When this occurs in a constant manner, it will improve your relevance and you will enjoy high quality traffic streaming to your website quite often.
- With the improved relevance and more productivity, you will certainly enjoy a higher ROI. This means that you will get value for your money since the quality score will also be improved and this will translate to a higher ad positioning and a lower cost per click.
With all these benefits in mind, let us now look at some of these tools in detail.
The success of failure of search marketing is determined by the keywords used. Keywords are the backbone of any type of online marketing. When you are able to find, organize and optimize the right keywords, you will be running meaningful campaigns. Keyword management is a vital stage in online marketing and there are so many tools that are found under this category. Some of the most crucial tools include:
- Keyword Tool
- Keyword Discovery Tool
- Keyword Finder
- Keyword Grouping Tool
- Keyword Research Tool
- Negative Keyword Tool
- Keyword Generator
- Long Tail Keyword Tool
- Keyword Suggestion Tool
- SEO Keyword Tool
- Keyword Search Tool
You may find that you might be forced all free search engine marketing keyword tools listed above. However, this may vary from one business to another and also will highly depend on the type of campaigns that you are running.
In these categories, you will find tools that are useful for pay per click marketing. This is one of the most popular paid search marketing. You will have your ads placed on the SERPs together with organic results listed, based on the search terms used. You will pay for every click on your ads and this is the main reason why you should ensure that your ads are optimized for the right keywords. PPC tools will include keyword research tools, text creation, long tail tools, PPC management tools and so many more.
SEO stands for search engine optimization and this is a process through which marketers will promote a page so as to make it recognizable to search engines. The main objective of this process is to secure a higher page rank on the search engine results page. Most of the PPC tools will still be applicable in this category, in addition to other tools like optimization tools, SEO management and online SEO tools.
There are so many other free search engine marketing tools and as you may have realized, most of these tools will feature in different search marketing categories. The type of tools that you will use for search marketing will determine your success rate in the same.