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Diverse Online Marketing Tool Functionalities

Whenever someone gets into a competition, they would do anything possible to ensure that they emerge out as winners. There are some who will even go to the extent of using unorthodox methods just to be able to beat their rivals. This is the same case with online marketing, with marketers trying to find all the possible ways to be at the top. One of the easiest ways to achieve this is when you are able to find an online marketing tool that will help you in achieving your marketing objectives. There are many tools that are available for marketers and each of these tools seems to have its own unique abilities.

It is advisable to have a clear outline of whatever you would want to achieve before taking up on any tool. You should also be cautious with the free tools since they are readily available to everyone and as such, they are not able offer you any exclusive data. Let us explore some of the various tools that you may want to use.


This is regarded as an audit tool that will perform a comprehensive analysis of your website. You can also use the tool for social accounts and also analyses of websites belonging to your top competitors. The report that is generated by this tool can be used to make improvements and enhance the marketing strategies used by site owners.

Marketing Grader

When you have multiple online campaigns running simultaneously without gauging their output level, you might end up wasting time and money. This online marketing tool will do a critical analysis of your marketing strategies in various aspects. It will then generate a report based on its finding and you can make use of these analytics to help in improving your marketing efforts.


It is always good to know how far your content has spread. If you want to see how your content is doing on various platforms, then this is the right tool for you. You can literally check any content, even the one that belongs to your competitors. The report generated by this tool will also indicate the number of times your content has been shared across different networks. This is a tool that will measure how viral your content is and the impact that it has on your target market. You can enter multiple websites and get a report generated within a short time.

online marketing tool


This is regarded as a relationship tool and it will help you in gaining relevant connections with any person that you may desire. This tool works with Facebook and LinkedIn and will track your connections and alert you anytime they feature in any form of news. This means that you will not be left behind in important issues that affect the people that really matter to your business.


If you are into email marketing, this is the right marketing tool for you. The program comes as a Chrome extension and it will provide vital information regarding your email contacts. Once you have it installed, you will get details on recent tweets, LinkedIn profile, the company they work for and recent photo of your connections. Ideally, this tool is meant to help you know your customers better. It is important to note that in order to use this online marketing tool, you should be running on the Google Chrome browser.


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