How do improve the performance of my keywords without spending so much time on it? In this post, I’m going to give you tips and advice of how to optimize your time when it comes to keywords performance analysis . By applying a very easy ppc keywords analysis, you are going...
Nowadays, my thoughts are that nobody doubts of the importance of web analytics in any digital strategy. I’ve been working on online marketing and web analytics since 1999. In that period and up to 2005, web analytics was treated as “something professional” and it was only available for big organizations. Therefore, those...
The goal of this post is to clear up any confusion about the Adinton attribution model and how the tool uses this model to build and run the Adinton optimization rules and to create the Adinton Score. What is an attribution model?
If you are working on online marketing and more specifically on content creation, you might be familiar with rates such as bounce rate or time on page, but what about dwell time? Well, dwell time is a rate only few people use and it has been proven to be...
As we might guess, it is almost impossible to cover all the words a user might use in a search query that might trigger our ads to show (In other words, it is very difficult to have a 100% share in ppc campaign impression share). There are dozens of synonyms,...
