“If it’s free it’s because you ARE the product” This simple phrase, which we all recognize when talking about Facebook, Twitter, and social media specifically, should also probably refer to online marketing in general. The premise is quite simple: Facebook, Linkedin, Twitter and Instagram are free because their users...
What are the updates in the new Adinton Version 2.0?? We’re delighted to share all the improvements that we’ve made in the new version of Adinton with you. We’re working extremely hard to provide one of the most sophisticated and scalable tools that you can find anywhere in...
The Algorithmic Attribution is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, but the system gives more ore less value depending the behaviour of the users. Algorithmic Attribution will assign different value to each click depending, per example:...
How should I measure my digital marketing strategy to sell more? If you are interested on how to measure your marketing strategy or just want to check how your current strategy is working, this article might be of high interest for you. We will proceed with explaining the importance...
In this post I will talk about the Google Adwords cost per click (CPC), how to calculate the CPC for a new keyword, how Google Adwords calculates the final CPC we end up paying and how to optimize our CPC bids. What is the maximum cost per click? The maximum CPC is...
