Marketing attribution has become common lingo to marketers. The customer journey has become more complex over the years. There are many channels and campaigns in each journey leading up to a conversion. As a marketer, you want to know how significant each channel or campaign is to conversion. This...
it’s as easy as to find an user who is surfing on your site and visit much more than the average page views. I mean, if normally your site has 10 page views per visit, imagine that 1 user is consulting 50 page views in the second click. Let’s...
The information you can find when searching machine learning or intelligent algorithm is basically the same one. When you find companies like us, who work with an algorithm or machine learning, they will only show the results of their algorithm. That is fine, isn’t it? But, would you like...
This year 2.017 starts with an important event in Canary Islands thanks to Idiso Digital. We are going to enjoy of 3 events in 3 different locations: Lanzarote, Tenerife and Gran Canaria. Thanks to Idiso we are going to attend in this event with a speech about the future...
“If it’s free it’s because you ARE the product” This simple phrase, which we all recognize when talking about Facebook, Twitter, and social media specifically, should also probably refer to online marketing in general. The premise is quite simple: Facebook, Linkedin, Twitter and Instagram are free because their users...
