There are different channels of marketing and this has made it easier to reach customers through different channels. However, when using several marketing channels at a go, it may be hard to tell, which one is rewarding your effort. In order to ascertain this, you need to calculate ROI...
One mistake that most people make when looking for an attribution model is expecting to find the best one. This might sound controversial but it’s true. You don’t just happen upon the best model. You have to go through a process of trial and error before you can get...
We’re so proud to share with you our top new features ending summer ’17. Once all features are working together, you will enjoy the Best Attribution Software and most powerful tool on the marketing automation sector. Features thats already exists: Data Driven Attribution in Real Time. Cross Device Attribution...
it’s as easy as to find an user who is surfing on your site and visit much more than the average page views. I mean, if normally your site has 10 page views per visit, imagine that 1 user is consulting 50 page views in the second click. Let’s...
The information you can find when searching machine learning or intelligent algorithm is basically the same one. When you find companies like us, who work with an algorithm or machine learning, they will only show the results of their algorithm. That is fine, isn’t it? But, would you like...
