Advertising is an integral part of marketing. Digital advertising has grown in leaps and bounds due to the wide-spread use of the internet. PPC campaigns, commonly known as pay per click campaigns, are part of almost every digital marketing strategy. They can yield high ROI if they’re employed the...
It can happen and It’s very normal. You have just activated a campaign and you want to see how your PPC ads appear. But when you are not able to see them… the questions arise… Why Don’t I See My Ads? Do not stress out. If you are not able...
Do you want to learn how to optimize Google Adwords mobile campaigns? In this post we will give you a list of 10 tips so you can improve your mobile campaigns performance. Why should we decide to launch a ppc campaign for mobile devices? As we all must heard,...
As we might guess, it is almost impossible to cover all the words a user might use in a search query that might trigger our ads to show (In other words, it is very difficult to have a 100% share in ppc campaign impression share). There are dozens of synonyms,...
Are you running or planning to run a PPC marketing strategy? In order to determine if your marketing strategy has been successful or not, you need to know what to measure. Following we will proceed with explaining the key performance indicators you should be paying attention to and why.
