The day arrives, that day you achieve stabilize the CPA of your Adwords campaigns and you are able to predict how you are going to close the month at conversions level, because you know that you may have 10% variance with your objective CPA. You present the monthly report,...
Adwords Quality Score Demystified
Let me remember, what Adwords Quality Score is: Quality score (QS) is the metric that google uses to evaluate the “usefulness” of a keyword. This, together with the bid offered at the auction is going to determine the adrank of this keyword and thus the position of the ad...
How does a low-quality score campaign impact on branded keywords CPC?
As an online marketing professional, I always have branded keywords monitored. Either SEO or SEM. So, we know that when we perform a branded keyword search on Google and our website does not appear, then we need to start getting concern. As well, if we are running PPC ads and...
Google removes right hand side ads and how this affects you
We were used to see right hand side ads on the Google search engine since 2000 but from February 19th, Google has decided to take them away progressively and by the 22nd (8th week) we are no longer seeing them. From now on if you perform a search on a...
What is the best way to structure an international multi-market PPC campaign?
So, you are planning on launching an international multi-market PPC campaign and you don’t know how to start? In this article we are going to give you some advice and tips to create a successful ppc online marketing campaign. Which structure should I give to my international multi-market PPC...
