Recently I receive the news that Google Adwords is going to work intensively in the Attribution models based in Data Driven. Model in which we base our Marketing Attribution tool, Adinton Google is being working on Data Driven model since 2.013, but only Google Analytics Premium had access to...
The Adinton team is very pleased to show you today one of our most important updates so far. First things first: What is Adinton? We are the first software able to optimize your online marketing campaigns from varios platforms such as Google Adwords or Facebook Ads. In addition, based on your...
The Adinton team is very pleased to announce our latest improvement. Our goal and mission has always been to facilitate online marketing professionals tasks by optimizing online marketing processes so the saved time can be reused to keep improving their marketing strategies. Adinton is a bid management & attribution modeling tool which...
The goal of this post is to clear up any confusion about the Adinton attribution model and how the tool uses this model to build and run the Adinton optimization rules and to create the Adinton Score. What is an attribution model?
After analyzing our customers needs, we have decided to create a tracking code to gather data from those multi domain conversion funnels. It is often the case that the conversion and the “thank you page” is achieved in another domain from the one the user has originally visited your website.
