Analyze and assign credit to the more influential channels and keywords in your marketing strategies in order to establish a proper Attribution Model.
Attribution Models by Adinton
Get access to a new type of Model. Improve the performance of your Search Campaigns with a detailed analysis of your keywords. Increase your marketing efforts in those keywords that are selling or helping others to sell. Understand how other keywords affect your branded keywords.
Better Conversion Attribution:
Avoid duplication among conversions coming from different channels. It is a common practice that different channels attribute the same conversion when a click has been made on different channels during a customer journey. With Adinton you will be able to measure the influence of each channel among the others and therefore make better decisions based on empirical data.