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9 fundamental actions for reducing the Bounce Rate

1. Identify traffic sources. It is fundamental that the first thing you do is discover the source of your visits. Identify the bounce rate for different traffic sources (direct, organic, members, email campaigns, referral, etc.) to size up the problem.

2. Quality content. There is no getting around it: users want good content. They want to find what they are looking for in the content on the page they are on: they want to solve their problem. Work with content that you yourself would find interesting and invest time in generating good content.


3. Sincere headings. The heading is the first contact with users and also a tool for attracting them. Never trick users with marketing-type headings because the user will feel cheated, will leave the page, and your bounce rate will increase.


4. Always important content first. It is fundamental to think about the content structure for keeping users browsing on a page. Something as simple as the inverted pyramid model will always help the user find the most important information at the start and stay on the page.


5. Compare conversions and pages. Identify the pages that get the most clicks and conversions and compare them with the pages with high bounce percentages. Check what you are doing well and what you are doing badly, taking the structure and elements used on the most successful pages as a reference.


6. Compatibility with browsers. Identify what browsers have the worst bounce rates, perform a rapid analysis to see how your pages are seen in those browsers and check that the pages are seen and work correctly.


Data obtained from the study carried out by Kantar Media Compete and Google.

Data obtained from the study carried out by Kantar Media Compete and Google.

7. Don’t forget keywords. It is important to check that the keywords used in your metadata have low bounce percentages. Otherwise, identify the main subject for each page and enter keywords that have semantic relevance to the subject, in other words, that are better related semantically.


8. Improve load times. The page has to open practically immediately; if more than 3 seconds go by, the user will leave. To optimize load times, optimize images, clean the source code or deactivate unnecessary functionalities or plug-ins. Everything you do to favor a faster load time will help to reduce the bounce rate.


9. Avoid misleading actions for reducing the bounce rate. In some cases, the inclusion of a contest or a survey gets the user to click. But, if the action only focuses on improving the bounce rate, it will soon be obsolete and what you solved for a time will happen again.


Download our Attribution Model white paper. It’s set out in clear language, with answers based on experience and specific examples of the following topics:

1. A clear definition of Attribution Models and the Customer Journey.
2. A chart with the pros and cons of every attribution models.
3. A case study showing how to find out at a glance if attribution models are needed.
4. Optimization actions based on analyses of the attribution model.
5. Use a very simple tool in order to understand the influence between channels.
6. Duplicate conversions do not mean duplicate sales.


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