The biggest struggle for every Sales Department is low quality leads. But, what is a low or high quality lead? To make it simple, we can say that a High Quality Lead is a lead that: Need: Wants to buy our product or hire our services. Budget: They can...
Practical Guide to Attribution Marketing
When we start working with the different capture channel such as Google Ads + Facebook Ads + Email Marketing, we also have SEO and Direct traffic. There is one question that always appears in all marketing departments of any size of company: 1. How much does Facebook Ads influence...
Predictive Lead Scoring Software
Predictive lead scoring helps you detect which of your users are ready to buy and which are not. This is considered the Holy Grail of Marketing, advertising only to those who want to purchase, and now it can be done thanks to technological advances. 1. What is Predictive Lead...
What is Predictive Marketing?
You’re probably starting to hear terms like “predictive marketing” or “predictive analytics” more and more often. We are going to explain to you in a very simple way what predictive marketing is all about: 1.Definition of Predictive Marketing: Predictive Marketing consists on the use of a series of statistical...
4 KPI´s you are not using and should start using today
Unique Add to Cart: Normally we work with Add to Cart metrics, but this metric is so confusing (like all metrics) without some context around it. How many people are adding your products to cart? The same way we compare visitors vs unique visitors, we must measure both Add...
