Hace años, muchos años, cuando los usuarios aprendiamos a buscar por internet, sí que existía la diferencia entre keywords transaccionales y keywords informacionales. Keywords transaccionales, por ejemplo, incluyen la palabra comprar, alquilar, contratar,… hay un verbo, una acción. Por el contrario las keywords informacionales, son aquellas que utilizan los...
The biggest struggle for every Sales Department is low quality leads. But, what is a low or high quality lead? To make it simple, we can say that a High Quality Lead is a lead that: Need: Wants to buy our product or hire our services. Budget: They can...
When we start working with the different capture channel such as Google Ads + Facebook Ads + Email Marketing, we also have SEO and Direct traffic. There is one question that always appears in all marketing departments of any size of company: 1. How much does Facebook Ads influence...
Predictive lead scoring helps you detect which of your users are ready to buy and which are not. This is considered the Holy Grail of Marketing, advertising only to those who want to purchase, and now it can be done thanks to technological advances. 1. What is Predictive Lead...
You’re probably starting to hear terms like “predictive marketing” or “predictive analytics” more and more often. We are going to explain to you in a very simple way what predictive marketing is all about: 1.Definition of Predictive Marketing: Predictive Marketing consists on the use of a series of statistical...
